Archive for February, 2012

Facebook Evolving their Ad format

There’s been some significant rumblings over the past few days about the format of Facebooks ad unit changing. It sounds as though they are encouraging advertisers to use sponsored posts and sponsored page links rather than the photo + text based ads that you normally see on the right side of the screen. If you use the timeline for your personal page, then you likely have noticed fewer flyer ads already. To businesses who have an existing Facebook page, and actually engage with their fans, this would make for very little change, as they likely would prefer to have a social component to their ads anyway. In our business of course, we see a mix of organizations who are passionate social media mavens, as well as a good representation of businesses who have not fully embraced the social media landscape (gasp, did I really say that?) My suspicion is that this will change the metrics of paid campaigns going forward, though I’m not convinced that it will be detrimental to most campaigns from organizations that are using Facebook to actively engage with their fans. Having said that, even some of the social media savvy organizations still use Facebook ads in a traditional advertising manner at times. The challenge will be for those businesses that still have yet to embrace social media, so instead are running ads on Facebook knowing that their audience is there but are not quite ready to engage in a two way conversation yet.
There are lots of articles about this floating around right now, though I like this one that Zac found, as I find it explains the new format in a positive manner.

http://www.fastcompany.com/1818952/facebooks-new-ad-units-reveal-a-future-that-is-social-by-default

As you know, there are always rumors going around about the next big thing in Facebook, so there is a possibility that this will not actually happen. If Facebook does make the switch, then it would happen in May. So , if getting on Facebook is still on your to do list, then you have the month of March to procrastinate and the month of April to get with the times. You may want to replace that black & white tv as well.

2012
02/24
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CATEGORY
Uncategorized
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DSA Saskatchewan is looking for an Administrative/Accounting Assistant

About DSA Media

DSA Media was founded in March 1997 in Langley, BC, and has experienced exponential growth over the past 15 years. The DSA Media Network is western Canada’s largest independent media operation, with offices in Langley, Victoria, Calgary and Regina.

The Position

We are looking for a motivated and energetic individual to join our Regina office in the role of Administrative/Accounting Assistant.

We require someone with excellent computer skills and the ability to perform work with a high level of accuracy. Strong attention to detail is a key. The ideal candidate will be able to perform well under pressure and take ownership of a number of administrative tasks assigned. An education or background in media and advertising is a strong asset, but not a requirement.

This work will involve:

  • Data entry and report generation
  • Media buy file maintenance
  • Contact with media suppliers to make time and space reservations
  • Working in Microsoft Word, Excel and PowerPoint
  • Assisting with a number of accounting functions such as compiling campaign back-up and managing data in Media Information Management systems
  • Various administrative functions

The schedule for this casual/part-time position will be determined once the right candidate is identified.

To apply, please send a cover letter and resume to lhoffman@dsamedia.ca. No phone calls or visits, please. We thank all applicants for their submissions, but only short-listed candidates will be contacted.

2012
02/14
POSTED BY
CATEGORY
The Team
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