Thursday Goodies
From Alexander:
This isn’t online related, but past reports indicate that people that time shift their view (watching recording TV on a PRV/DVR) make up a very small percentage of total viewing. This may be the case for the overall market; however, last week’s episode of Fringe showed very different numbers, with time-shifting accounting for 42% of viewers. Though this is a single case, representing a single show, it does show that different audiences can have very different consumption habits.
San Francisco may be banning the unsolicited delivery of Yellow Pages phone books. This could be another nail in the coffin for the Yellow pages, as hard copy directories becomes increasingly irrelevant in our society.
From Zac:
After months of anticipation and delays, the iPad-only magazine The Daily launched yesterday. A $30 million (and counting) investment backed by Rupert Murdoch, the subscription based service offers an interactive news experience for viewers. But as should be expected, the early reviews were mixed. 
On Mashable, Patrick Kerley discusses whether The Daily could do for news what iTunes did for music. He notes that even with a price point of $39.99 a year, it’s still about forty bucks more than the average online consumer would like to pay.
Meanwhile, Lauren Indvik is quite critical of The Daily’s content, saying that the news section is “extremely weak.” After Egypt and the snow storm, the top stories were about convicted murderers making kid toys and a canine version of Studio 54 in Manhattan. Ruh-roh.
For advertisers, the potential is intriguing. The Daily includes interactive and customizable ad units, which, coupled with the targeted subscription profile, creates an interesting niche product. Early sponsors include HBO, Macy’s, Pepsi and Verizon.
From Jacquie:
You’ve seen a couple of links or posts in the past several weeks regarding behavioural targeting and it’s future, why it’s good or bad, and our thoughts on it. Since it’s such a hot topic I’ve seen several articles relating to the issue , but this one really stuck with me. It put things a little in perspective; that maybe instead of freaking out about BT and what’s collected (and should Johnny be embarrassed that Betty from advertiser A knows he watched porn online last night), we should be paying more attention to who has the data collected and how can that data be used more effectively. Maybe we should all be educated a little more on the data conversation…
And to follow up to last weeks links about Netflix…you can find the list of providers and their performance here.
From Shannon:
Though the stats in this article are primarily from the US, it is interesting to see what our southern neighbors are watching as 2011’s top tech trends
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