Author Archive
I used to delete my cookies all the time. I didn’t want anyone collecting data about me; my privacy was vitally important. I never really gave any thought to what a business might do with collected information, but I assumed it must be something sinister, perhaps replacing me with a clone, or even worse… Read more
Kathryn’s article on Twitter highlights why it could be a great tool for your business to be using. But if you’re like me, you still have no idea HOW to use it.
I’ve signed-up for it and I can write my little posts, but is anybody reading it? Am I really utilizing Twitter? I did a quick search and found an article offer 10 twitter tips. http://www.pcmag.com/article2/0,2817,2341109,00.asp
Like most ’10′ lists, there’s a fair bit of filler, but there was a few useful hints I thought worth mentioning: Read more
It turns out a lot of people didn’t see Miller’s one-second ad during the Superbowl, and it’s not because they blinked and missed it. As has been the case in previous years, Budweiser is the exclusive alcohol advertiser during the Superbowl, and Miller actually had to buy ad space from individual NBC affiliates airing the game.
So really it wasn’t really a Superbowl ad at all, it was just a commercial that ran during the Superbowl. Does that make sense? Don’t worry, it’s not important. What is important is that while the Budweiser ads have already been long forgotten (something about horses or frogs?), Miller’s ad is still being talked about, even by people who didn’t see the ad during the Superbowl. The idea of the one-second ad was more important then the ad itself. It was covered in the news, and then it was blogged about, commented on, dugg, tweeted*, and found just about anywhere you could look. So was it a success? Miller seems to think so. Oh, and so do I.
Since I’m talking about advertising during Superbowl, I’m going to use this as an excuse to bring up a non-online ad campaign that was absolutely brilliant. Read more
MillerCoors announced on Tuesday that it will be airing a one second advertisement during this year’s Super-Bowl. They have stated that “…it wouldn’t make sense for this brand to pay $3 million for a 30-second ad”
Really? Why would anyone want to do something crazy like that?
What is the point of a one-second commercial? What can they possibly do in that time?
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“Now introducing….*end*” “Miller is the mos…*end*” “Drinkmillerittastesgre…*end*” |
Right, it tastes ‘gre’ and it’s the ‘mos’. I’m definitely going to try that.
Last night I saw an ad on television promoting TV as a good advertising medium. This commercial could have taken many routes to demonstrate why to choose TV: wide reach, audience engagement, impact of visuals+sounds etc. However, it decided to go another way entirely – it showed, among other things, a dog pissing on a newspaper.
Wait, what?
Yup… A DOG PISSING ON A NEWSPAPER. Read more