Archive for the ‘ Memes & Trends ’ Category

To Tweet or Not To Tweet

Lately, I have been frequently asked by clients, friends and colleagues my opinion about twitter. Most often, the newly signed on ask themselves “what’s the point” and their first 5 or so messages convey this very sentiment. I have been maintaining a personal twitter account for more than a year and recently started up a new account specifically for this blog (as you can see in the left hand sidebar)**. To some, this social tool seems like internet overkill and to others the microblogging tool that suits their every need. Let’s take a look at the pros and cons of Twitter and analyze whether or not microblogging is something you should add to your personal OR business internet arsenal.

What is twitter?
Twitter is a social networking tool that allows users to “micro-blog” (blog with a limited number of characters). People update their “profiles” not unlike Facebook, with mini updates which is then fed to the community following that account.

Using Twitter is quite simple:

  1. You create an account
  2. You tell your friends.
  3. You update “what you’re doing” from the web or your mobile in 140 characters.

Here’s a sample day for my personal twitter feed:

  • Kathryn is impressed by this Vancouver morning (attach a picture using twitpic).
  • Kathryn is heading to this business meeting followed by a BOOSTER JUICE!!
  • Kathryn is enjoying her Macha Monsoon. <3 (attach a goofy picture of me drinking my boosterjuice – label facing out).
  • Kathryn is heading to Tuesday night movie night.

Persons who are following my account regularly would know that I am currently in Vancouver, that I have a booster juice addiction, and that I regularly attend a movie night. It definitely answers the questions “What is Kathryn doing?“; however, the natural next question is “Who cares?”.

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Whopper < Privacy

Perhaps you’ve heard of the recent campaign by Burger King called “Sacrifice your friends for a whopper”? The campaign was a downloadable app for Facebook that would allow you to “remove” friends from your account to accumulate points to receive a whopper. As usual, BK’s strange and juvenile tactics spread like wildfire and soon people were being published on home pages across north America that they had been sacrificed by a friend.

All in good fun? Facebook didn’t think so.

A week following it’s creation, Facebook approached the app creators to ask for a change in how the application published the friend removals as it violated privacy agreements. Naturally, I know I would be a bit miffed if someone decided that whopper > kathryn, so it comes as no surprize that Facebook decided to make this request. However, I want to know how many people needed to complain to make this change come about. With ridiculous petitions and complaints about the interface changes that happened to FB last year, I would think they would have a tin ear by now.

For more on this story, check out the following links:

http://www.insidefacebook.com/2009/01/14/whopper-sacrifice-shut-down-by-facebook/

http://blog.clickz.com/archives/topics/advertising.html

If you’re not reading the clickz blog, you might want to start. It’s one of my favourites.

The litmus of cool.

too_hard

There comes a time in everyone’s life when they find themselves saying things that don’t 100% fit coming out of their mouths. As troublesome as hearing your parents use slang pulled directly from your mouth, using words that are casually tossed around between your kids is not necessarily the best bank from which to pull.

To save you from having the kind of “awkward cocktail moment” best suited for the movies, here’s a handy list of words, why they are being used and when you should refrain from dropping these into your conversation.

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