Thursday Axillaries
From Jacquie:
How do you know if you’re campaign is successful? Well industry standards of course…or is it. This article by ClickZ Experts talk about how you should ignore industry standards and guage your own success.
My new desktop background was downloaded from this link; Things Real People Don’t Say About Advertising
From Alexander:
Pay attention everyone, this is important! Shaw will now be charging for data usage that exceeds your monthly limit. Check the data transfer limits on your plan if you’re unsure how much you can download. Tyler Hardeman has a very informative blog that covers most of the important details regarding this. Basically, if you watch a lot of video online (especially in HD) your costs will be going up.
A few things to consider:
- Canada is the #1 country in the world for viewing video online; local companies like CTV have invested heavily in making video available online and recent additions like Netflix is significantly increasing video viewing. Unfortunately, be prepared to start hearing the same arguments we hear regarding smart phone usage in Canada. Our phone data plans are much higher than anywhere else in the world, and now our home internet will be taking a huge step back too. Users make be become reluctant to stream video online, so the availability of pre-roll inventory may drop.
- 1 HD movie is about 4GB. Under Shaw’s high-speed plan (without bundling to an archaic TV or phone package) , assuming you don’t use your computer for anything else, (no email or webbrowsing) you can watch about 15 movies a month, which works out to about $3.40/movie. If you go over the limit you’ll be charged $2 per GB, or $8/movie.
- This all comes hot on the heels of Netflix’s introduction to Canada. As Shaw offers video-on-demand, and Netflix and other sites offer streaming television as well as movies, this move may be seen as a measure to limit the access to competitors to the archaic format of packaged TV.
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