Those are fightin’ words.

It’s on Alexander. It’s ON!

Shooting Everyone in the Feet

Last night I saw an ad on television promoting TV as a good advertising medium. This commercial could have taken many routes to demonstrate why to choose TV: wide reach, audience engagement, impact of visuals+sounds etc. However, it decided to go another way entirely – it showed, among other things, a dog pissing on a newspaper.

Wait, what?

Yup… A DOG PISSING ON A NEWSPAPER. Click here to read the rest of the article

The litmus of cool.

too_hard

There comes a time in everyone’s life when they find themselves saying things that don’t 100% fit coming out of their mouths. As troublesome as hearing your parents use slang pulled directly from your mouth, using words that are casually tossed around between your kids is not necessarily the best bank from which to pull.

To save you from having the kind of “awkward cocktail moment” best suited for the movies, here’s a handy list of words, why they are being used and when you should refrain from dropping these into your conversation.

Click here to read the rest of the article

Introduction to DSA Online | The Blog

Welcome to Birds on a Wire, DSA Online’s blog. Starting in January 2009, Alexander and I are setting out to blog that which is interesting, important and relevant to the Canadian ad community, with a particular focus on western Canada.

Alexander and I head up the interactive division, DSA Online, at the DSA Media Network – Western Canada’s largest independant media shop. During our online journeys, it became clear that both of us had things to say that were of interest to our clients, peers and suppliers. Therefore, we wanted to create a blog that would focus on topic of interest brought up during our seminars and teaching stints.

This month, we’re loosely sticking to the theme “viral”. As the industry crawls out of the brutal cold that seems to have hit everyone this season, it seems like a solid plan. So, grab a hanky and join us for Viral January and be sure to stop by often to see what is going on.