Recently, DSA Media worked closely with the Calgary Stampede and their creative agency and our partner, C&B, to assist them with managing messages to Calgarians post the devastating floods that impacted many communities and businesses in Southern Alberta. This communication ran just prior to the Stampede Ten Day event advising southern Albertans ‘the Greatest Outdoor Show on Earth would go on.’ Our media partners worked closely with us to extend favourable rates given there was no additional budget was available.
Post the Ten Day event, DSA Media and C&B Advertising worked together to develop a ‘Thank you’ communication to Calgarians and Canadians for attending this year’s Calgary Stampede. Recognizing that this continues to be tough year for the southern Albertans our media partners offered to place the ads at no charge to the Calgary Stampede. Many thanks to four of valued media partners; the Globe and Mail, The National Post, the Calgary Herald and the Calgary Sun for making this happen!
Once again these two initiatives prove that ‘We are Greatest when we work Together’.