DSA Online | New Media Updates

While preparing an SEO review for a client, I stumbled upon notice of some revisions to the Google Algorithm. In an attempt to cut down spam and promote original content, the update filters down auto-blog software and websites that simply copy and paste other people’s content onto their own site. Imagine the frustration of pounding out your electronic Iliad on, say, the connection between Stephanie Meyer books and increased divorce rates in Canada, and then seeing other sites poach your content (without adding any value) and outrank you on search results.

For some, the race is now on to find ways to exploit this latest change, but, as has been said ad nauseam, content is king. Establishing and following best practices remains important for SEO results, but it’s refreshing that Google has made it easier for writers to focus more on message and less on bending their words around shifting SEO targets.